It's because it's a "Profile Features Limited" game. It says on the storepage.
"What does profile features limited on Steam mean?
Profile Features Limited... This game is not currently eligible to appear in certain showcases on your Steam Profile, and does not contribute to global Achievement or game collector counts."
And here's a steam community thread on why some games are this way:
https://steamcommunity.com/discussions/forum/0/3830828948520...